Melissa McPhail is a rising star in the epic fantasy genre. Her audiobooks on Amazon Audible have featured in the No1 best-selling spot in the genre.
Over a detailed briefing phase we carefully discovered exactly what was needed and wanted in her new website. The overall concept was an immersive experience, submerging fans within the magical world of her novel series, “A Pattern of Shadow and Light”.
Melissa’s home page is a landing page for everything “A Pattern of Shadow and Light” related.
We set up an email newsletter template to be used in her rapidly expanding fan email list.
The response to the email and general new website launch was overwhelmingly well received by fans.
Open rates ranked 25% higher than industry averages with click-through rates 17% higher than industry averages.